The Relationships between Country of Origin and Brand Equity of International Chained-brand Hotels
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 104 === The purposes of this research were to understand the country of origin and brand equity of international brand chain hotels, and to examine the influences of country of origin on brand awareness, brand image, perceived quality and brand loyalty. The study is b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01378970200584341308 |