| Summary: | 碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 104 === This study investigates the travel motivations and constraints among wellness travelers in Taiwan. The questionnaire of this study consists of three sections, including wellness travel motivations, wellness travel constraints, and demographics. 500 questionnaires were distributed to guests at the 10 selected hotels from experts by reaserchers or hotel receptionists when guests checked-in. Hotel receptionists would help send back to us. Moreover, reaserchers also distributed questionnaires at some scenic spots to those who have visited to the 10 selected hotels. A total of 483 effective questionnaires were collected. After data collection was completed, the reliability analysis, factor analysis, descriptive statistics, and one way ANOVA were used to analyze the data. The findings of this study are as follows: 1. Main motivations include ”to relax”, “to give me time and space”, “to spend time with family members”, “to reduce my stress levels”, and “to treat my body well.” 2. Main constraints include “busy for family”, “cannot afford”, “busy for work”, “too far away”, “safety”, and “lack of information.” 3. Demografic items including Gender, Age, Marrige, and Children have significant effect wellness motivations and constraints. The results can be expected to aid in making suggestions to the related industry with regard to service and product design as well as be a reference for future research in wellness tourism.
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