Dawncake Company Reuse Discarded Space Affect Consumption Attractiveness, Customer Satisfaction, and Purchase Intertion--A Case of Taichung Miyahara Ophthalmology

• Main Authors: Tien-Chih Chang, 張添智
• Other Authors: Tsung-Je Yang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/78565230433936218194

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 104 === 　　The purpose of this research is to know the relationship between consumption Attractiveness,consumer satisfaction and purchase intention. This research used questionnaire which was analyze on the consumer in the Miyahara Ophthalmology,total 322 samples were returned 301 effective samples. Those data was analyzed by percentage,frequency distribution, average analysis, t test,one-way ANOVA analysis and Pearson product-and-deficit. The results are as below: 1.The main group who have a good feeling about the Miyahara ophthalmology attraction preferred to unmarried student of high recognition,less than 20,000 monthly income and more than seven times consumption in Miyahara ophthalmic within a year.The consumer have a good impression on the Miyahara ophthalmic attraction because of the great space atmosphere. 2.The main consumer in Miyahara ophthalmology can feel A higher degree of satisfaction are the students in the central region.They consume in the Miyahara Ophthalmology more than seven times within a year. 3.The main consumer in Miyahara ophthalmology have higher purchase intention are unmarried students and services in the central region.Their age is under 29 years old .The level of education is high school level or above, less than 20,000 monthly income and more than four times consumption in Miyahara ophthalmic within a year. It’s consumer purpose is to get together with others. 4.The related test of the Miyahara Ophthalmology attration, consumer satisfaction and purchase intention shows the attration have a positive relations with consumer satisfaction. The Miyahara Ophthalmology attration have a positive relations with purchase intention and consumer satisfaction have a positive relations with purchase intention.