A Study of the Consumer Motivation of Children's Books

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 104 ===   Reading is not only the foundation of learning, but it also determines how competitive children could be. With the low fertility rate in Taiwan, many parents spare no effort to educate their children. They provide their children with a great material l...

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Bibliographic Details
Main Authors: Ya-Hui Yang, 楊雅惠
Other Authors: Yu-Kai Huang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/83007923947339023024