| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 104 === The purpose of this research is to underst and the consumer in Huwei Hetong Ting, Yunlin County Building for their shops impression,perceived value and purchase intention. This research used questionnaire which was analyze on the consumer in Huwei Hetong Ting,total 302 samples were returned 279 effective samples. Those data was analyzed by percentage,frequency distribution, average analysis, t test,one-way ANOVA analysis and Pearson product-and-deficit. The results are as below:
1.The consumer shops impression in Huwei Hetong Ting preferred degree of recognition to unmarried women 21 to 30 years of higher education for the college. It’s consumer purpose is to enjoy the space atmosphere.
2.The main consumer in Huwei Hetong Ting can feel higher perceived value are unmarried women over the age of 21 to 30 years old.their level of education is a research institute,and Occupation is students and military and government ; It’s consumer purpose is to get together with others.
3.The main consumer in Huwei Hetong Ting have higher purchase intention are unmarried women over the age of 21 to 30 years old.their level of education is the University,and Occupation is students ; It’s consumer purpose is to get together with others and reading.
4.The related test of store impression,perceived value and purchase intention shows store impression have a positive relations with perceived value. Shops impression have a positive relations with purchase intention. Perceived value have a positive relations with purchase intention.
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