A Discussion on the Factors of the Old Communities which Promotes Colored Drawings Bringing Crowds of Visitors--Take the Example of the Cat World of Jing-Pu Community in Minhsiung Village

• Main Authors: Ying-Yi Jian, 簡瑩儀
• Other Authors: Chia-Ming Chao
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/zh77uf

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 104 === 　　The common situation of Taiwan rural communities is population outflow. The communities hoped youngsters would return hometown through developing local culture or industry. While community empowerment had already been an important issue of national culture policy, many enthusiasts made great efforts to promote the work of communities vitalizing in all places of Taiwan by taking advantage of their own specialties. Colored drawing in communities is the common method of reconstructing communities in Taiwan in recent years. Colored drawings brought the communities crowds of visitors, which created job opportunities and made youngsters return to their hometown. 　　Besides of owning local agricultural specialties, Jing-Pu community had built “the cat world of Jing-Pu community” in recent years. They made effective use of the old houses, walls and vacant lots in the community to serve as walls for colored drawings, planting flowers and grass and decorating arts etc., which regenerated the community and brought crowds of visitors. 　　This research confirmed the basis of assessing analytic hierarchy structures on the key success factors of the colored drawings vitalizing old communities, which brings crowds of visitors after brainstorming with specialists and scholars through relevant theoretical literatures, and at the same time designed official questionnaires on the basis of the analytic hierarchy process to make an investigation in the mode of expert questionnaires, and made data analysis on the result of investigation to confirm the impact of 5 evaluation criteria of “visual arts”, “financial support”, human resource”, “environmental convenience” and “promotion” and 22 items of evaluation indexes, to discuss the factors of the colored drawings vitalizing the cat world of Jing-Pu communities bringing crowds of visitors.