The Study of Landscapes on Perceived Restoration in Taipei Zoo、Crowdedness Perception and Behavioral Intentions

• Main Authors: Yan-Syue Su, 蘇彥學
• Other Authors: Che-Yu Hsui
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/t6sab4

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 104 === 　　This study adopted empirical research methods to explore the influence of crowdedness perception of an indoor exhibition area on the healing effect of landscape perception and behavioral intentions of visitors. It centered on the Panda Venue of Taipei Zoo, employed a quantitative research approach, Likert 5-point scale, and random sampling, and distinguished investigation time into peak and off-peak hours. It probed into the influence on healing effect of landscape perception and behavioral intentions based on the different perception of crowdedness of visitors. After data collection, it used difference tests, ANOVA, and regression analysis to interpret the data. This study has found that though crowdedness perception will bring about irritable and tired emotions to visitors, most of the emotions of visitors are positive. Besides, crowdedness perception will negatively influence visitors' behavioral intentions. Though the venue was crowed, visitors had highly positive behavioral intentions. The behavioral intentions of visitors are mainly affected by and have a positive correlation with the healing effect of the venue. Overall speaking, the influence of crowdedness perception on healing effect is not significant. However, after the classification of visitors by their crowdedness perception, it has been found that the score of consistency of the group with high crowdedness perception is lower than that with low crowdedness perception. Healing effect has a positive correlation with emotions. In addition, this study has found that healing effect and positive emotions increase along with the increase of revisits. Those who had revisited twice to five times within three months had significantly higher healing effects and positive emotions than those who had never done so within the same period. Thus, it can be seen that the Panda Venue has healing effects. And urban residents with busy schedules may visit Taipei Zoo to relax their body and mind.