| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 104 === Blogs flourish, especially bloggers post content build the personal travel blog, the more detailed the more its tourism wealth would have been a lot of viewers to visit, and even lead to tour operators have followed suit launched alternative ways to blog marketing. However, tourist information accessed through blogs, and information quality requirements and characteristics for the article post, viewers often occupy an important source of news and stimulate consumer decision-making, thereby affecting the reader's trust propensity, and actual decision-making the entire development process. In the past, experts and scholars for the blog published a lot of discussion, but on the reader to trust the travel blog post, the question of its relevance and behavioral intentions of the heart flow investigate and less. Therefore, the present study was to investigate the blog readers trust propensity tourist information, and its heart flows related factors between behavioral intention. Bloggers provide recommendations on substantive increase blog information, marketing effect of increased interaction with readers. In this study, by issuing and network entities, 500 valid questionnaires. The results show: (1) the quality of information has a positive significant effect on heart flow. (2)trust propensity for heart flow has a positive significant impact. (3) For the heart flow behavior has a positive intention significant impact. (4) mediation Heart Flow effect for between quality information and behavioral intentions exist. . (5) Heart Flow effect for mediation between intention and behavior tends to trust exists.
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