A Study of the Key Success Factors of Experiencing Activities on the Tourism Ranch

• Main Authors: Chun-Yen Liu, 劉俊彥
• Other Authors: Mou-Chien Lee
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/42147510076494627039

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 104 === 　　Due to the change of society, an increase in personal income and the government implemented two-day weekend, people are eager to have a place to relax in their free time. The operation of ranches has changed into a new type of tourism ranches. The primary industry based on livestock transforms into the secondary and tertiary industry providing merchandise, activities and service. The purpose of this study is to explore the key success factors of tourism ranches from the experiencing perspective to make the experiencing activities become a major highlight and to help the tourism ranches run successfully. 　　The five dimensions and sift twenty-one index factors constructed out of the literatures and Modified Delphi Method are used as evaluative factors. And the study also uses Analytic Hierarchy Process to evaluate weighting factors. The result shows that the most important factor of experiencing activities is the planning, followed by the quality of service. The top seven index factors are security level, professional capability of service, the fine interaction between staff and tourists, highly dedication of service, the commentary,the activity operation and the motivation of experiencing . It may be used as a recommendation for industries and relevant departments.