A Study of the Key Success Factors on the Fair

• Main Authors: Chia-Hua Wu, 吳佳樺
• Other Authors: Chien Yu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/83664606872107057623

碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 104 === 　　In order to create the atmosphere of joy, cities, townships, schools and communities will organizing the exhibition of leisure activities, so that people will use their leisure time to take part in the leisure activities. With all types of activities, communities and people will be more friendly and harmonious, also will be more coherent and closely. The study hopes to analyze through Kano two-dimension model to understand the key service-quality factor of school fairs. 　　The study is to analyze through literature, and discuss with experts to design the questionnaire based on Kano two-dimension model. 30 questions in the questionnaire, the object is the elementary school faculty. A total of 350 questionnaires were collected 330 questionnaires, 319 valid questionnaires . The survey is through Kano model to classify the fair quality factors. The conclusion is as below: During the 30 quality factors , there are 8 one-dimensional quality attributes , including “fair workers can supply friendly service”; there are 4 attractive quality attributes, including “the contents of activities are innovative and interesting”; there are 18 indifferent quality attributes , no item is classified as a reverse feature . From an analysis of customer satisfaction index matrix, there are 7 critical service quality attributes for the fair, including “the fair can supply enough parking space”.