| Summary: | 碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 104 === When this study cited theory of planned behavior to investigate the public to participate in the New Year's Eve activities and leisure, relaxing environment for behavioral intention and behavior relationships. Association study between variables public environmental attitudes while attending New Year's Eve activities, subjective norms, perceived behavioral control and behavioral intention and the like by way of questionnaire survey research in order to provide the Government to review the effectiveness of the implementation of the policy with reference to the total of 306 valid questionnaires parts. After data analysis found that people in the New Year's Eve at leisure behavior can best manipulate environmental behavior intention is subjective norms and perceived behavioral control, and the latter has a greater influence. In addition, environmental attitude on behavior intention little effect. People of different backgrounds to participate in New Year's Eve at leisure activities, environmental attitudes, subjective norms, perceived behavioral control and behavioral intention also showed significant differences, such as in environmental attitudes, there will be significant differences in gender, subjective norms, and perceived behavioral control is there are significant differences in different occupations, behavioral intentions will at different ages and monthly income generated significant differences. Finally, the study proposes specific recommendations for all levels of government and the tourism industry and other relevant departments, and the development of important reference for relevant policies.
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