| Summary: | 碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 104 === The National Travel Card strategy was set up to encourage civil servants to engage in domestic travel on non-holidays to improve the development of domestic tourism and relax the body and mind.
This study aims to explore the relationships among the consumer’ knowledge, using behaviors, and the leisure benefits of National Travel Card’s holders. The questionnaires were spread to National Travel Card’s holders in Yunlin County. Of the returned questionnaires, 424 were available to analyze the data. Major findings of the study were as follows: Most of National Travel Card holders have positive attitudes toward the concept of National Travel Card .Background variables play a key role on consumers’ knowledge, using behavior and leisure benefit of National Travel Card. Female have adequate knowledge and have more willing to go vacation with family. There were significant knowledge and leisure benefit differences among varied using behaviors of many National Travel Card holders who choose to go somewhere else for leisure travel. There is partial positive relation between consumer’s knowledge and leisure benefits. Last, this study provides recommendations for government to formulate policy regarding National Travel Card holders who engage in leisure activities.
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