The Research on Travel Motivation, Satisfaction and Revisiting Willingness: A Case Study of the Chiayi County Lantern Festival

碩士 === 南華大學 === 文化創意事業管理學系休閒產業碩士班 === 104 ===   This study mainly research the relationship between motivation, satisfaction and the willingness in revisiting of the visitors who have been to Chiayi Lantern Festival. Questionnaires were filled out by the visitors there. The questionnaire data was an...

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Bibliographic Details
Main Authors: Chih-Tsung Chen, 陳志樅
Other Authors: Cheng-Lang Yang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/5y3h98

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