The Research on Travel Motivation, Satisfaction and Revisiting Willingness: A Case Study of the Chiayi County Lantern Festival

• Main Authors: Chih-Tsung Chen, 陳志樅
• Other Authors: Cheng-Lang Yang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5y3h98

碩士 === 南華大學 === 文化創意事業管理學系休閒產業碩士班 === 104 === 　　This study mainly research the relationship between motivation, satisfaction and the willingness in revisiting of the visitors who have been to Chiayi Lantern Festival. Questionnaires were filled out by the visitors there. The questionnaire data was analyzed by descriptive statistics, t-test, one-way ANOVA and regression analysis of the SPSS. The study showed that there are differences in motivation, satisfaction and the willing of revisiting. The regression analysis showed that motivation and satisfaction are positively associated with the willingness of revisiting.