| Summary: | 碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 === This research examines relationship among service quality, customer satisfaction, and customer loyalty of vocational high school students. By using survey, 200 questionnaire were distributed and 200 effective questionnaire were collected, the effective questionnaire returns-ratio is 100%. Preliminary findings showed that showed that：（1）learning motivation is significantly positive related to learning satisfaction, （2）learning motivation is significantly positive related to emotion management, （3）emotion management is significantly positive related to learning satisfaction, （4）learning motivation and emotion management are positively related to customer loyalty.
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