A Research on the Relevance among Relationship Quality, Customer Satisfaction and Loyalty--A Case of Flowering Plants

碩士 === 南華大學 === 資訊管理學系 === 104 ===   With the research motivation and purpose, the target population of this research is based on customers who used to do online shopping for flowering plants. Questionnaire survey and statistical software SPSS 22 are used in this empirical research.   The main purpo...

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Bibliographic Details
Main Authors: An-Ni Liu, 劉安妮
Other Authors: Chang-Bin Wang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/u4qfsp