Risk Cognition on Fragrance Products: Impact of Invisible Killer Film Watching on University Students

碩士 === 國立東華大學 === 自然資源與環境學系 === 104 === Modern life includes all aspects of lifestyle and recreation, fills with many invisible killers. Among them fragrant product is one that most consumers hard to determine its safety and pay attention to its content materials. This study began in early 2015, aft...

Full description

Bibliographic Details
Main Authors: Yuan-Ning Chu, 朱遠寧
Other Authors: Min-Hwang Liang
Format: Others
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/72208568796496331872
Description
Summary:碩士 === 國立東華大學 === 自然資源與環境學系 === 104 === Modern life includes all aspects of lifestyle and recreation, fills with many invisible killers. Among them fragrant product is one that most consumers hard to determine its safety and pay attention to its content materials. This study began in early 2015, after a market survey, literature review of fragrance supplies, and risk perception. The researcher decided to use a documentary film, title with " Want Aromatic Gas, Not Poison Gas", in the "Invisible Killer" video series, a science project funded by the Science and Technology Ministry as a teaching aide. It is hoped to explore the degree of literacy of college students toward use frequency, risk perception, risk attitudes and risk behaviors of fragrant supplies and perfume like products. Three self-report questionnaires were used to carry out this study. The participants involved were 181 students who were taking two general education courses A and B in Donghua University. 101 students who appeared in the A class on October 2015 answered the pre-test questionnaire. The researcher played the documentary film in the second week and conducts a post-test immediately after their watching. Contents of pre-test questionnaire contains demographic and literacy information, risk cognition and attitude toward problem items. Content of the post-test questions included the same risk cognition, risk attitude and risk behavior items. The statement of measurement of risk perception and attitudes are the same. It is for the purpose of follow up examination the difference between pre and post A group and to compare with B group. The B group contained 80 students and did not watch any video and received a third questionnaire test in November. The content of questionnaires included the same question as post-test of A group, but somewhat different of statement on risk behavior items. The results of this study reveal that there is no difference on the frequency of using 11 fragrance products between these two groups. The top three highly frequent used products are shampoo, laundry detergent and cleanser. The average mean of all question items measured on risk perception and attitude in group A are all higher than the average mean of all question items of the group B. But the average mean of all measurements related to risk behavior of student in B group is higher than those measures in group A. The pre-test results showed that there are no difference between student group A and group B on both22 measurement items of risk attitude and 32 measurement items of risk cognition. Statistic test found that there is a significant difference among post test result and pre-test result of group A and test result of group B. This shows that there is a progress effect on risk cognitive and risk attitude after group A watching documentary film. However, in the risk behavioral questions, the result found that an immediately effect existed when group B students were exposed with narrative frighten risk statement on each questionnaire. The lower reactive intensity responses by student group in post-test probably due to the causes of many experts and scholars showed in the videos have expressed several mitigation measures in case of when using this fragrant product is necessary. The counter measures reduce their will to immediate stop of such risk related behavior. The recommendation suggests that the investigation study shall expand research targets to all ages, such as primary and secondary schools, after graduating from college into the employment stage, and age beyond 65 years old and so the elderly population. Future research can use more qualitative research, use quiz items to do longitudinal research on research object by tracking and interviewing them regularly. It is hoped to really grasp in more information, widen up research dimension, allow cross checking data and provide reliable research data to assist promotion of better science literacy education.