The effects of purchasing intention on Facebook shopping group

• Main Authors: Yu-Syuan Lin, 林雨璇
• Other Authors: Jia-Li Hou
• Format: Others
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/40495843022570487562

碩士 === 國立東華大學 === 資訊管理碩士學位學程 === 104 === To we whom are in the era of Internet popularity, the Internet and the lives of individuals have become more intertwined than ever, it is also an important platform to carry out various web activities. In addition to online shopping behavior become more frequent, social networks is also rapid rising, breaking the boundaries of time and space. The sellers is aiming the price of goods and selling product to consumer instead of biding actions on auction site now. It and community websites aren't only focus on social behavior. The community websites are not just simply focus on social behavior; therefore, this study will explore the purchase intention Facebook shopping groups in the community opinion. This research is on the basis of technology acceptance model, use the factors in the past literatures, and bring forward two factors to develop the research model. The thesis will be done using the Likert 5 Point Scale as basis of our questionnaire and posted on various Internet platform for responses, and those who are qualified to answer must be those who have experience in shopping through Facebook shopping groups. The data will be statistically analyzed, so by allowing use to explore the factor of purchasing intention. This research shows that consumers will use Facebook shopping groups to buy the products that it is special, non-standard or low liquidity and the search functions to match the same demands of consumers and achieve the subjects of agreement. The further inference is that when customers think that their purchase behavior on Facebook shopping groups can bring benefits may be probably increase purchase intention.