A STUDY ON THE ANTECEDENTS OF E-WOM INTENTION
碩士 === 國立東華大學 === 企業管理學系 === 104 === With the advancement of the internet, the traditional word of mouth had shifted to the electronic methods such as forums, blogs and website reviews. Electronic word of mouth as the one of the most prominent factor has affecting the consumer to make the purchase i...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17137099576941135645 |