The Study of Brand Community Members' Behaviors from Two Perspectives of Group and Individual Influences
博士 === 國立東華大學 === 企業管理學系 === 104 === This study aims to discuss the interactions among brand community users in different dimensions. In accordance with the use and gratification theory of Katz, Blumler and Gurevitch (1973), it divided motivation into two layers—group and individual—to explore the r...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3mq5zc |