| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 104 === Abstract
Student ID： 610332501
Title of thesis : Business Model Innovation for Betel Nut Stall Transformation into a Miniature Convenience Stand
Total page：113 pages
Name of Institute：National Dong Hwa University
Graduate date：2016.06 Degree Conferred：MBA
Name of student：Jen, Hung-Chu Adviser：Professor & Dr. Chu, Chih-Peng
The contents of abstract in this thesis：
In the research we study how to transform betel nut stalls into miniature convenience stands. In order to solve the dilemma of betel nut stalls and the messy predicament, as well as to find a new business model for domestic convenience chain store. The design inherits the existing advantage of great number and good location which betel nut stalls have, as well as their unique car side service. And full usage the characteristics of unattended and non-physical which e-commerce, multimedia kiosk and intelligent vending machines have to create a feasible innovation business model for it. Expected reconstruction betel nut stall become a fashionable and beautiful miniature convenience stand. This reconstruction could be a regeneration chance for gradually decline betel nut stall. This reconstruction could also create a hopeful and with dignity and image new business for woman who is a breadwinner and run a betel nut stall in her house or nearby, and take care of her family and children by herself. The innovative miniature convenience store is no longer a tiny stall, but a franchise business body, with their own channel to achieve economies of scale. With low setting and operating cost advantage because of its small dimension, less items and low personnel costs. It makes the miniature convenience stand to still profit even at non-metropolitan areas.
Keywords：Convenience store chain, betel nut stall, mini mart, kiosk, drive-through, miniature convenience stand, innovated business model, iStand
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