The Study of the Senior High School Teachers’ Awareness toward the Impact of Low Birth Rate and the Marketing Strategy, the Innovative Management Strategy of the School in Chiayi Area

• Main Authors: Jia-Jing Li, 李佳靜
• Other Authors: Kun-Huang Yu
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/94539068732669657551

碩士 === 國立嘉義大學 === 教育學系研究所 === 104 === Abstract The aim of this study was to explore the relationship among senior high schools’ teachers awareness toward the impact of low birth rate and the marketing strategy, the innovative management strategy of the school. This study employed survey research method, and selected 564 teachers from 18 senior high schools of Chiayi area as samples. A total of 354 effective questionnaires were returned. Questionnaire investigation was carried out by a self-designed questionnaire “The Questionnaire for Senior High school Teachers’ Awareness toward the Impact of Low Birth Rate and the Marketing Strategy, the Innovative Management Strategy of the School in Chiayi Area.” The data were analyzed by using descriptive statistics, t-test, one way ANOVA and Pearson’s product-moment correlation analysis. The main findings of this study were summarized as follows: 1. The senior high school teachers’ awareness toward the impact of low birth rate was at the medium level; teachers’ awareness toward the impact of marketing strategy of school was at the above medium level; teachers’ awareness toward the impact of innovative management strategy of school was at the above medium level. 2. The senior high school teachers’ awareness toward the impact of low birth, the marketing strategy of school and the innovative management strategy of school was different due to differences in scale of the school as well as location of the school. The teachers’ awareness toward the impact of low birth and the marketing strategy of school was different due to differences in attribute of the school. The teachers’ awareness toward the marketing strategy of school and the innovative management strategy of school was different due to differences in type of the school. 3. The higher the senior high school teachers’ awareness toward the impact of low birth, the lower the teachers’ awareness toward the marketing strategy of school as well as the innovative management strategy of school and vice versa. The higher the teachers’ awareness toward the marketing strategy of school, the higher the teachers’ awareness toward the innovative management strategy of school and vice versa. Finally, some suggestions for educational administration, senior high school principals and future researchers were proposed according to the results of this study.