| Summary: | 碩士 === 國立嘉義大學 === 輔導與諮商學系研究所 === 104 === This study aims to understand the difficulties that new female immigrants encountered in career development in Taiwan, as well as their thoughts and feelings, and the strategies taken in response to the situations. The narrative research and in-depth interviews were adopted. Based on purposive sampling, five new female immigrant entrepreneurs were invited for the interviews. The holistic-content analysis was conducted to present the interviewees’ life stories and then categories-content approach was taken to carry out the cross-cases analysis and discussion.
The results show that before starting business, the new female immigrants have suffered oppression and discrimination because of their identity and nationality, and had to scarify the career plan for taking care of family. After starting business, the challenges hindering new female immigrants’ career development included difficulties in raising funds, poor language skills for getting professional recognition, multiple considerations in looking for store location, retaining existing clients and acquiring new clients, mastering skills to maintain stable clients source, and balancing entrepreneurial and family life.
Some feelings appeared after experiencing the frustrated career development. The discrimination and prejudice brought out the feelings of pressure, injustice, anger and hurt, which sometimes became the driving force of entrepreneurship. Other feelings included loneliness, loss, discouraged, weakness, and loss of fighting spirits. The interviewees had to face and bear those feelings alone.
The strategies for overcoming the difficulties and unpleasant feelings in career development included self-motivated and moving forward, turning obstacles into driving force, being encouraged and accompanies by friends, continuing working hard and not giving up, tightening their belts and drawing on their strengths for the weakness, moving forward step by step and putting service quality in the first place, constantly improving skills and looking for diverse development, caring less about others’ opinions and living for selves, and guiding children with patience and love.
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