Competitive Strategy Analysis for Commercial Dancers

• Main Author: 施雅文
• Other Authors: 張璠
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/50570355762115995903

碩士 === 國立嘉義大學 === 管院碩士在職專班 === 104 === Commercial performance activities, in response to rapidly changing market demand over recent decades, has been a fast growing industry. It prospers the other activities relevant to this industry and also adds onto a variety of performance forms. Among which, those who engage in dance performance were generally called “commercial dancers” , and their presence held certain necessity and economic interest in the market. Through data collection, this study mainly analyzes the performance market in Taiwan, including the sources of dancers, patterns, operation modes and advantageous conditions…etc., It also uses SWOT and the Value Net, the analysis model of Co-opetition proposed by Adam M. Brandenburger and Barry J. Nalebuff to support the analysis of competitive advantage. Furthermore, the study suggests that the commercial dancers have competitive strategies subject to the time and background in different stages. At the present stage, the study advocates Co-opetition strategy, meaning that individual commercial dancers should compete while collaborating by using their own resources , in order to enhance the value of the individual and to create a win-win deal. This study provides: 1. Through regular professional training, dancers from many different kinds of dancing schools could get the opportunity to become commercial dancers. 2. The decisive factors to success for the dancer include looks, dance skills, cooperation, attitude and other specialties. 3. In pursuit of earning profit margin to the maximum, the commercial dancer should be more dynamic and enthusiastic in his career. 4. A group or individual with varied skills adds onto the value and competitiveness of every single commercial dancer. 5. The number of commercial dancers could soon be reduced through fierce competition and high similarity. 6. Commercial dancers could increase their own value by means of competitive price, cost-effectiveness, and a good relationship with clients.