手機應用程式再使用意圖前置變數之探討
碩士 === 國立嘉義大學 === 企業管理學系 === 104 === This study bases on tricomponent attitude theory from Rosenberg et al. (1960) and cognitive dissonance theory by Festinger (1957) . Extending the technology acceptance model of Davis et al. (1989), this study examines the effect of users’ cognition, affective and...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/71779153849692754745 |