Do Health Marketing and Brand Marketing Help Health Food Purchase Intention?
碩士 === 國立彰化師範大學 === 會計學系 企業高階管理(EMBA) === 104 === This study explore the effect of health marketing and brand marketing and interact with two kinds of marketing, which is consumer-oriented business that is confined by advertisement could use both of marketing to promote the perceived value and purch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26913617186768444766 |