The Study of Product Improvement Based on Customers' Requirement- A Case of Cram School for Civil Service Examination

• Main Authors: Chang,Yu-Shih, 張右仕
• Other Authors: Fang,Chun-Ju
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/26087482146170915289

碩士 === 國立彰化師範大學 === 會計學系 企業高階管理(EMBA) === 104 === In view of the quantity available for Civil Service Examinations increases gradually but the number of people participating in Civil Service Examinations decreases. Expect for the factories such as examination system, economic situation, and public opinion, this study examines the factors affecting the decisions of selecting cram school for Civil Service Examination base on the customers’ requirement. This study investigates the students who have registered in cram school for Civil Service Examination and students will participate in the cram school in the future by questionnaire. The results indicate that the determinants of selecting cram school are different when customers with different characteristics. Furthermore, the factors affecting the selection of cram school are also different significantly when individual and value-added service is offered by cram school. The suggestions from this study can be used to redesign and reform current product or service for cram school of Civil Service Examination. Furthermore, the cram school of Civil Service Examination provides with the customized product or service for different group of customer and increase the profit significantly. Keywords: Civil Service Examination, Civil Service Examination Cram School, Customized Product