| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 104 === Whole summary of the study was based on the Jong King International Corporation founded in the year of 1980 whom turning the scale of business from small to big and after being struck by financial tsunami and offshoring, researching how to keep the growth of turnover and transformation, meanwhile assessment of the company’s business strategy and leadership by interviewing J company to understand their advantages and current situation. After data compilation there is a proposal of improvement in J company.
By interviewing J company, we could clearly understand that J company suffers the change of industrial structure and offshore migration, in order to solve these difficulties, they broaden their product lines with diversification and merge Huang Ho Chen Company extending to new industries. So we suggest first increasing more staff for prototypes production to reducing the waiting time in case customers turn around. Second, adjusting the ratio of small quantity production and bulk production. Third, they could establish a new factory in Changhua Coastal Industrial Park so that they could enjoy the custom duty and tax exemption for saving cost when exporting. Forth, they could through business consultant to develop and promote governance and ISO system management.
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