The Effect of Customer Perception of a Company’s Social Responsibility on Customer Loyalty：Customer Perceived Value as the mediating variable
碩士 === 國立彰化師範大學 === 企業管理學系 === 104 === In recent years, issues related to corporate social responsibility (CSR) have received more and more attention. Previous paper also indicates that the fulfillment of corporate social responsibility has a positive impact on the evaluation of corporate activities...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nqnf2u |