The Study of Analyzing Customer Satisfaction of A Retail Business in Taiwan – The Case of Costco
碩士 === 國立彰化師範大學 === 企業管理學系 === 104 === This study used the data from the questionnaires of Costco established by Lai (2014). Before analysis, we transformed the raw data into binary data, and classification and regression tree, C5.0 decision tree, CHAID, and neural network were applied to analyze th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wmxudv |