| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系 === 104 === Since the 1980s, Taiwan began to face the problem of poor investment environment, raise of production cost and other varies factors. Taiwan has been lost the competitive advantage on the international market.
Malaysia was one of the choices for Taiwan enterprises to invest overseas. The main motivations are: local potential markets, cheap labor, and incentives from the local government to improve the infrastructure and so on. Malaysia has become an important production base for Taiwanese business.
The study objects are mainly Taiwanese subsidiary in Malaysia by mail and e-mail questionnaires to collect data. Issued 370 questionnaires, reclaim 72 questionnaires, which valid questionnaires are 60. Data analysis method is using quantitative research methods, data processing and analysis is using SPSS as the tool.
The empirical study by regression analysis found that internationalization motives and characteristics of the local environment, for the local embeddedness only has some part of remarkable effect.
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