| Summary: | 碩士 === 國立彰化師範大學 === 人力資源管理研究所 === 104 === This study aims at discovering the key factors of successful medial cosmetic clinic management through examining the relationship between personal and organizational factors. According to the date that Medical Insight Inc. provided, Taiwan is the top 3 markets growing rapidly in Asia. Industrial Technology Research Institute pointed that the profit of medical cosmetic equipment in global market reached 5.22 billion USD in 2015. However, the market of Taiwan medical cosmetic clinics has been saturated. Moreover, problems such as medical disputes resulting from price competition attack not only clinics but also consumer rights.
The purposes of this study are examining: (1) the factors of medical cosmetic clinic success; (2) how personal factors influencing the success of medical cosmetic clinics; (3) how organizational factors influencing the success of medical cosmetic clinics.
The survey was conducted in the medical cosmetic clinic samples based on the data from Ministry of Health and Welfare. 300 questionnaires were collected, and 276 questionnaires were valid. The response rate is 92%. Statistical methods such as frequency distribution, t-test, and One-Way ANOVA were applied.
Four findings were concluded. (1) For clinic planning, most medical cosmetic clinics rated it from ‘Important’ to ‘Very important.’ (2) For clinic brand marketing, most respondents rated it from ‘Important’ to ‘Neutral/Normal.’ (3) For customer service management, it has been rated as ‘Important’ to ‘Very important.’
(4) For medical personnel, ‘Important’ to ‘Very important’ were agreed by clinical respondents. Both clinic management and personal factors were statistically significant.
Key Words：aesthetic medicine, cosmetic medicine, clinic planning, clinic brand marketing, customer service management, medical personnel, personal factor, organizational factor, age, educational background, seniority, clinic management right
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