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• Main Authors: Hsiang-Hua Liu, 劉湘華
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/06543249700258195595

碩士 === 國立中央大學 === 高階主管企管碩士班 === 104 === This study examines the competitive strategy of consumer IC design industry and analyzes the consistency between competitive strategy and financial performance for the case company, finally, comes up with suggestions for the consumer IC industry in Taiwan. The findings show that the profitability of the case company was not increased significantly till 2014 even though it began to diversify into smart home market since 2010. However, the sales of touch-related products increased gradually, indicating a good performance. This study suggests that the case company should keep pursuing diversification, richly cultivating Taiwan and also reaching out to the world. In addition to maintaining a balanced financial situation, its business leader has to precisely grasp the right direction of the products to maintain its operation and pursue growth.