| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 104 === Usually, the textile industry has been positioned as a traditional industry. With the changes in climate and consumers’ behaviors, performance apparel has become the new fashion trend. It has changed from the leisure style to sports style gradually. The combination of textile technology and aesthetics not only increases the added value and reshapes the textile industry, but also creates a new competitive battle field. The purpose of this study is to investigate the developing trends in the textile industry, to analyze the object of study by using the SWOT analysis method and then to propose a proper transformation strategy along with the viable practices and suggestions to the case company as well as the industry.
The object of this study with strong development capability and service innovation strength is the leading brand company of Taiwan textile fabrics and market leader in the knitting industry. To respond to the business operating challenges and new threats, and to achieve sustainable operation, the case company must change its business model and try hard to establish its own brand name.
The case study research method includes secondary data collection and analysis adopted to analyze the business model of case company and then SWOT analysis method is utilized to obtain and analyze the transformation strategy. In this study, there are four conclusions presented for transformation strategy including： 1. Take advantage of cooperative relationships and build a complete value chain. 2. Establish the own brands. 3. Establish clothing R & D center and cooperate with garment partners to maintain a high level of product quality. 4. Establish the core value of the own brand.
Furthermore, four suggestions have been proposed to the case company including： 1. Strengthen talent training and career planning. 2. Enhance the processing ability of the ERP system. 3. Shorten the development cycle to meet customers’ requirements. 4. Strengthen market insight and sensitivity to grasp market trends.
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