The Status and Development of the Chinese E-book in Taiwan from A Two-sided Market Perspective

• Main Authors: Chen-Chung Chien, 簡陳中
• Other Authors: Huey-Wen Chou
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/epxb66

博士 === 國立中央大學 === 資訊管理學系 === 104 === The development of Taiwan’s Chinese e-book faces many challenges, and its future development has been a popular information technology communication emerging research topics. In this study, in addition to the development of Taiwan's Chinese e-book related about the exploration of the description, indicating the history of development of Taiwan's Chinese e-books, the status of Chinese e-books industry in Taiwan, and adopted a Two-sided Market perspective with a comprehensive literature review method using semi-structured interview to analysis the development of Taiwan's Chinese e-book industry. In addition to providing new perspectives outside, but also hope to encourage all sectors of industry, government and research from a variety of different learning-oriented, to think about the future opportunities and challenges of Chinese e-books industry in Taiwan. The results found that the difficulties and problems of Taiwan’s Chinese e-book content providers, e-book platform service providers and Chinese e-book users currently encountered include: half of publishers in Taiwan still hesitated in e-book development, e-book and paper book released simultaneously low proportion, publishers lack of technical capacity in e-book publishing, Taiwan's Chinese e-books using international standards EPUB ratio is not high, too many e-book platforms, the e-book priced high compared to western worold, users accustomed to e-books rapid changes, Taiwan Chinese e-book digital rights management of the implementation of low and other conditions. Three proposition research results are as below: (1) whether Chinese e-book platform service providers provide more content of amount, the user has nothing to be attracted. (2) Chinese e-book platform service providers provide higher content quality, the more interesting and attract e-book users. (3) Chinese e-book platform service providers provide more users, the more Chinese e-book content providers want to join.