The Business Model: An Assessment of Corporate Social Responsibility Card

• Main Authors: Shih-Chieh Chang, 張詩捷
• Other Authors: 張東生
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/90970703882086629892

碩士 === 國立中央大學 === 企業管理學系在職專班 === 104 === In recent years, major food safety scandals have occurred frequently in Taiwan, which includes food contamination and poisoning, illegal additives, fake labeling and counterfeiting, such as DEHP found in drinks and pastries in 2011, followed by tainted starch products and counterfeit olive oil in 2013 and culminating in waste-oil scandal in 2014. The series of incidents have crushed consumer confidence of the food safety. Each event violated consumers' rights, however, consumers can hardly claim for compensation due to lack of proof of purchase. The purpose of this study was to develop "Corporate Social Responsibility Card" which is issued by a non-profit organization and to build a cloud-based database system that integrate and store long-term cross-seller transaction records and product information. So that consumers can easily obtain the proof of purchase for claim if a similar incident occurred again and ensure of the implementation of substantial compensation by seller. The functionality and purpose of CSR Card are different from the other cards currently on the market. Therefore, assess CSR Card by the nine building block of "Business Model Canvas" (Osterwalder & Pigneur, 2010): value propositions, customer segments, channels, customer relationships, key resources, key activities, key partnerships, cost structure and revenue streams, and the result shows that CSR Card is able to defend consumers’ rights and implement corporate social responsibility by food sellers.