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碩士 === 國立中央大學 === 企業管理學系 === 104 === This study is aim to disscuss the gender difference on today competetive online clothing market. In the past study, gender difference leads to different website loyalty. Such as woman get loyalty from shopping enjoyment and man from fast shopping. Also, website...
Main Authors: | Jia-Jyuan Yuan, 袁嘉涓 |
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Other Authors: | Shiu-Wan Hung |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/q47m8q |