Pricing with Dual Channel Competition in Different Return Policies

碩士 === 國立中央大學 === 工業管理研究所 === 104 === In recent years, many manufacturers will use return policies as a strategy of marketing. For example, COSTCO, the wholesale and retail chain, Acer, the industry of electronic information ... etc., which also show significant results. It is obvious for manufactur...

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Bibliographic Details
Main Authors: Yu-Ling Chang, 張玉玲
Other Authors: 陳振明
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/87489872473884573978