A Study on the Service Quality of Kuo-Kuang Motor Transportation Company
碩士 === 國立交通大學 === 管理學院運輸物流學程 === 104 === After Taiwan High Speed Rail offer the transportation services, sharing the transportation market with bus companies, customers have mulitple choices. Good services will be the first thing for customer when choosing transportation. In order to increase the op...
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51310893194252976752 |
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ndltd-TW-104NCTU57250122017-09-06T04:22:27Z http://ndltd.ncl.edu.tw/handle/51310893194252976752 A Study on the Service Quality of Kuo-Kuang Motor Transportation Company 國光汽車客運公司服務品質之研究 Wang,Yi-Chung 王怡中 碩士 國立交通大學 管理學院運輸物流學程 104 After Taiwan High Speed Rail offer the transportation services, sharing the transportation market with bus companies, customers have mulitple choices. Good services will be the first thing for customer when choosing transportation. In order to increase the operating performance, improvement of services will be the first priority for Kuo-Kuang.Therefore, in this paper Kuo-Kuang motor transportation company's service will be the foundation to develop Kuo-Kuang motor transportation company's service index, based on PZB service quality model to investigate customers' expectation and perception difference with its service. Lastly, this study will offer strategic suggestions for Kuo-Kuang to improve its service quality. Feng, Cheng-Min Wu, Pei-Ju 馮正民 吳沛儒 2016 學位論文 ; thesis 79 zh-TW |
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NDLTD |
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zh-TW |
| format |
Others
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| sources |
NDLTD |
| description |
碩士 === 國立交通大學 === 管理學院運輸物流學程 === 104 === After Taiwan High Speed Rail offer the transportation services, sharing the transportation market with bus companies, customers have mulitple choices. Good services will be the first thing for customer when choosing transportation. In order to increase the operating performance, improvement of services will be the first priority for Kuo-Kuang.Therefore, in this paper Kuo-Kuang motor transportation company's service will be the foundation to develop Kuo-Kuang motor transportation company's service index, based on PZB service quality model to investigate customers' expectation and perception difference with its service. Lastly, this study will offer strategic suggestions for Kuo-Kuang to improve its service quality.
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| author2 |
Feng, Cheng-Min |
| author_facet |
Feng, Cheng-Min Wang,Yi-Chung 王怡中 |
| author |
Wang,Yi-Chung 王怡中 |
| spellingShingle |
Wang,Yi-Chung 王怡中 A Study on the Service Quality of Kuo-Kuang Motor Transportation Company |
| author_sort |
Wang,Yi-Chung |
| title |
A Study on the Service Quality of Kuo-Kuang Motor Transportation Company |
| title_short |
A Study on the Service Quality of Kuo-Kuang Motor Transportation Company |
| title_full |
A Study on the Service Quality of Kuo-Kuang Motor Transportation Company |
| title_fullStr |
A Study on the Service Quality of Kuo-Kuang Motor Transportation Company |
| title_full_unstemmed |
A Study on the Service Quality of Kuo-Kuang Motor Transportation Company |
| title_sort |
study on the service quality of kuo-kuang motor transportation company |
| publishDate |
2016 |
| url |
http://ndltd.ncl.edu.tw/handle/51310893194252976752 |
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