The Key Factor of a Successful Small and Medium Enterprise: A Case of C Corporation

• Main Authors: Wang, Hsiu-Hsien, 汪修賢
• Other Authors: Chung, Huimin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/wz6858

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 104 === Small and medium enterprises support economic development in Taiwan. Many enterprises operate less than 3 years, and few enterprises operate more than 5 years. Thus, this study investigates the key factor of a successful enterprise by case study. The key factor is that founders accurately grasp the market development; moreover, founders carefully investigate the goal market and seek niche market according to their wisdom, experience and rationality. They actively create business opportunities and maintain the relationship of competition and cooperation with competitors. Founder and competitors create a win-win situation at peace. There is benefit that a new enterprise grows.