E-Book Reader Industry Analysis

• Main Authors: Hsu, Yu-Lan, 許玉蘭
• Other Authors: Shieh, Gwo-Wen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/11407519994913487352

碩士 === 國立交通大學 === 管理學院管理科學學程 === 104 === This development of electronic paper display (hereinafter referred as e-paper) is beginning from 1969 while Bell Labs scientists Willard S. Boyle and George E. Smith invented the digital image sensor technology and since then has been 40 years of history. This research will serve e-reader as the main object of study which is the most mature and highest market share in the e-paper industry and serve US market as the main coverage. Moreover, we serve Amazon as a major case and to study and analysis it’s successful strategies as it plays the most important role in the e-reader industry. Finally, this study suggests that successful industrial strategy elements: correct marketing positioning; friendly hardware interface in products; well-established software and transaction path. We expect that by analyzing the status of the e-paper industry and business development strategy and the challenges of the e-reader industry to learn for other applications and reference for the future development direction of Taiwan.