| Summary: | 碩士 === 國立交通大學 === 運輸與物流管理學系 === 104 === Recently, cruise industry is becoming prosperous in Asia. Many people choose cruise vacation as their leisure activity. Cruise vacation not only provides transportation service and entertainment activities, but also acts as one of the destinations. However, the factors affecting Asian cruiser preference are not clear enough. Therefore, we hope to analyze cruiser preference in this study.
The goal of this study is to figure out the preference of cruise product which takes onboard- facilities and routes attractiveness into account. We employ rank-ordered logit model to analyze cruiser preference. The results of this study show that Taiwanese cruiser preference are affected by room types, costs, route attractiveness, personal cruising-experience, and duration of cruise vacation. Duration plays a great role in cruiser preference. Besides, nature attractiveness has significant influence on cruiser preference.
|
|---|
