E-commerce business model development analysis

• Main Authors: Chang,Kuo-Yung, 張國勇
• Other Authors: Yuan, Benjamin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/76152470846296686893

碩士 === 國立交通大學 === 理學院科技與數位學習學程 === 104 === Along with the development of network technique, it has made e-commerce to flourish, and changed the traditional trading patterns accordingly. The emergence of mobile devices, such as tablet computers, smart phones etc., let consumer shopping is no longer limited by time, place, and on-line community also enhanced the e-commerce development more broadly. While the application of e-commerce expanding, service information being collected easily, the innovation of new e-commerce business models being created continuously, businesses can reach more customers. Thanks to these advantages in e-commerce operation, businesses can lower the cost of inventory and get more profit in trading. Meanwhile there are many trading risks in e-commerce operation: 1. Varies of merchandise quality. Fake and piracy are full of. 2. Fraud issue. Although the member's credit rating and personality have been certificated, fraud cases still occur. Sellers disappeared, or received goods did not meet the specification. 3. Logistic issue. It is late to receive the goods due to poor logistic. 4. Confidential information of consumer. If the confidential information of consumer was stolen and sold, it will be a tool for swindler group to execute fraud activities. The only sufferer of such all trading risks is consumer. 　　Besides, the larger Web shops can get trading funds easily, and it will be helpful to create new, differentiated and high quality products compared to the smaller Web shops. The smaller Web shops should face the disadvantages in price and potential orders competition, even hard to get the customer loyalty. According to the studies by China experts, more than 80% Web shops cannot get profit during trading. This is another risk for today's e-commerce business model. The first step of our study is to understand the competition advantages of e-commerce business models, the trend of future markets and the relationship between social networking and consumers. Then we progress the case studies, interviews, data collection and analysis from the perspective of consumer. Finally we deliver an innovative e-commerce business model, called Internet Consumer Alliance e-commerce model which meets the profit recommendations for consumers and businesses. Through the operation of this innovative e-commerce business model, it could benefit for both businesses and consumers.