A Research on Configuration Strategies of Taiwan Banking Industry in Two-Strait

• Main Authors: Lin,Yen-Ting, 林彥廷
• Other Authors: 承立平
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/46527711404736535978

碩士 === 國立交通大學 === 管理學院財務金融學程 === 104 === The barriers of financial markets in cross-strait has been gradually broken sicne MOU and ECFA has been signed by China and Taiwan. The banking financial activities are very visible booming. Many Taiwan-funded banks have enterned into China markets to set up either branches or subsidiaries.This study will based on Taiwan’s banking strategy in Chinam, and leverage with SWOT analysist tool, to further indentify the advantage and disvantage of Taiwan’s banking fields. The main purpose of this study is focus on three directions: The platform and intergration, product services and solution, industry and regional distribution. In the end, shall sum up a solutions and advices for Taiwan-funded banks. At the same time, the theory devised by Dr. Li-Ping Cheng: M-I-T (Market-Institution-Technology) is an great reference resource for study.It helps and leads this study into summay:Technology cancreat great market opportunities; a fine system can consitutue the market needs; market demands can drive technology and system. The study draws a conclusion and strategy in developing market in China for Taiwan-funded banks’reference.