| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 104 === As you can see，online computer games based on internet have become popular industry in our modern society, in the meantime, game players have got a new way of entertainment, which make a different situation. When rich guys spend tremendous fortune to play a virtual game, the companies operating the game get their money to live.
This research referring to a special community which includes the “tuhao” players - the nouveau riche in the virtual world, has collected some typical cases for analyzing, these cases came from ordinary players, close friends of tuhao and themselves. With references helping and my past experience, I will show you in what kinds of situations, what the tuhao players did with what motivations, and how to affect the virtual economy.
Ultimately, results come out. Most of the special’s money is spent on fast growing and rara avis harvesting; their primary motivations include getting others’ worship through power and identity; influence on the virtual world guides the future game designing, including providing fresh stuff to super rich players, and narrowing the gap between the rich and the poor, hereby, updating the game continuously.
Innovation in future electronic games must combine players, game companies and researchers.
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