A Business Strategic Analysis of Computer Peripheral Industry – A Case Study of X and Y Company

• Main Authors: Lu, Hsin-Chia, 呂信佳
• Other Authors: Huang, Shih-Ping
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/cb472k

碩士 === 國立交通大學 === 管理學院科技管理學程 === 104 === There are two computer peripheral companies as the object of this research. By using literature analysis, case study method, STP marketing strategy, 4P marketing theory, lead user method and diversification strategy to analyze the business strategy of the two cases. The purpose is to learn how to utilize strength to keep competitive advantage and development feature. The success cases could be a reference for other related companies. We can find the company strategic, internal strengths, core competencies and external opportunities have a high correlation. The company use their ability to select the appropriate business strategy, take external opportunities and avoid its disadvantages, hence become a leading company in gaming peripheral filed. This research use case study to analyze and compare companies’ strategic. the conclusion is as follows: 1. By segmenting market to differentiate product can get competitive advantage in a specified market. 2. It is more innovative via using lead user method to design product. The products are designed from the user's point of view can better meet customer needs. 3. Innovation is the one way to sustain competitive advantage.