| Summary: | 碩士 === 國立交通大學 === 管理學院科技管理學程 === 104 === In recent years, with the rise of global awareness of energy saving and environmental protection, governments began to pay attention to the lighting product energy consumption problems. How to conserve energy and improve energy efficiency has become an important issue. Because of high luminous efficiency with the high efficiency of LED solid-state lighting, governments have been put into research and extension subsidy policy. According to 2014 world map of LED components, Europe and America LED industry have occupied the high-end markets, and China, Taiwan, Japan, Korea LED industry has become a major production base in Asia. Regarding LED market competition in the future, these four countries of the LED industry will occupy a pivotal position.
Looking into the future, the most important key to the next wave of LED component boom is lighting applications. "Subsidy policy" playing a considerable role of factor in the rapid development of all countries LED lighting industry. It makes countries continue to drive R&D and invest relating equipment, and promote the rapid development of the semiconductor lighting. This paper, through the research methods of literature review and expert interviews, sorts out the impact of LED subsidy policy for the industry, to give Taiwan government or
industry suggestion on improvement, and how to cope with the rise of mainland China.
According to the research results, the government will adopt the technology push of supply policy first to develop LED industry, such as the subsidy to purchase equipment. It allows the manufacturers to expand production quickly, and increase the scale of supply. Then the government can use demand pull of demand policy to expand the domestic market, and provide the profit back into the consumers directly or, indirectly. Meanwhile, demand can be raised significantly. Besides, as governments launching policy to ban incandescent, the LED lighting market is growing gradually to estimate compound annual growth rate in 2010 to 2020 will reach 32%. Finally, if the LED lighting market needs to grow sharply, it still requires full subsidy support from the local government to continue developing the market.
This study suggests that Taiwan LED manufacturers need more innovation and patent application to negotiate with international companies about cross-licensing. It can reduce the fees of patent licensing and risk of litigation. Meanwhile, due to LED product price fall too
fast causing the lower profit margins, manufacturers need to develop LED niche products to create product differentiation and improve profitability. Furthermore, the marketing channel needs a new business model, such as creating an individual brand or building strategic
alliances, and exploring a new market, to face future competitons and challenges.
|
|---|
