| Summary: | 碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === Abstract
The Experience Economy was carried out by B. Joseph Pine II and James H. Gilmore (1998). They mention many real cases that the enterprises under the Experience Economy are value added. In Taiwan, most of the enterprises still provide services,instead of experiences to earn profits. If more enterprises can join experience economy,it may help to boost Taiwan's economy, meanwhile providing higher value to customers.
This case study is about KKday, a travel e-commerce platform with Experience Economy concept. The purpose of this study is to understand the key success factors of
KKday, which can be referred to the other enterprises that also want to join theExperience Economy. The field study methodology and interviewing methodology are used in this paper. The results of this study showed that the connection and the participation playing important roles in the business model of KKday. To conclude after analyzed this case, the key success factors of KKday are (1) To be the pioneer in the market (2) To aim to the global market at the beginning (3) To design user-friendly interface for customers and partners (4) To hire professionals (5) To focus on content marketing.
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