From Minimum Winning Game to Disruptive Innovation – Business Plan for Diabetes Breathalyzer

• Main Authors: Lee, Yun-Chiao, 李云蕎
• Other Authors: Tang, Ying-Chan
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7a2397

碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === Diabetes is recognized as one of the world’s fastest growing chronic diseases. According to the IDF (International Diabetes Federation), it estimates that 415 million people were diagnosed diabetic in 2015 globally and it projected to increase 1.8% annually to 642 million in 2040. Diabetes is also a trigger of fatal or non-fatal complications, such as myocardial infarction, hypoglycemia, heart attack and stroke. Current self-monitoring tools are not only invasive, painful and costly but also leave diabetics at the rick of affection. Thus, most of the diabetics don’t monitoring their blood glucose regularly. This situation not only result in terrible diabetes control but also increase the risk of having urgent and serious complications. D-Life Corporation takes these issues as our responsibility of helping people who or whose families are suffering diabetes and related complication caused by carelessness and ignorance. D-life’s first iteration of this mission: a portable device providing customers non-invasive detection of VOCs concentration thru breath. Combined with mobile app and private portal, D-Life provides a smart healthcare hub for the patients and their families to save cost and reduce medical wastes. This research applied disruptive innovation in health care delivery and minimum winning games theory to build up a business plan for diabetes breathalyzer and strategy diamond to review strategic actions. D-Life is looking forward to achieving disruptive innovation - transform diabetes monitoring and pre-screening approach with our innovative technology application and brisk go-to-market strategy.