| Summary: | 碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === The purpose of this study is to develop a business plan for Te 101, by running a tea-based beverages shop in Arequipa, Peru. Te 101 will focus on Arequipa’s youth, part of the middle class, as its target market and will provide them authentic Taiwanese tea made from Taiwan’s tea leaves and Peru’s fruits.
Te 101 expects to open its first tea shop in 2017, at a crowded street in Arequipa. It also expects to penetrate 0.33% of the number of Mercaderes street pedestrians by using strategies such as free samples, participating in Arequipa’s major public events, and using social media tactics.
The initial investment required is USD $23,600 in the form of cash contributions from four investors. It is estimated the investment will be recovered during the first year, and from the second year on, Te 101 will obtain profits equivalent to 100% of the initial investment.
Keyword: Business Plan
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